DiscoverBusiness Leader's HandbookRecognizing a Need and Finding Your Market | Danny Naylor
Recognizing a Need and Finding Your Market | Danny Naylor

Recognizing a Need and Finding Your Market | Danny Naylor

Update: 2022-03-23
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In this episode I had the opportunity to speak with Danny Naylor, CEO and co-founder of Storier, a children’s audio book, podcast, and music app, whose whole goal is to make screen free appropriate content for kids. Danny was born and raised in Holladay, Utah and went to BYU, during which time he was building Storier while he studied Business Management and entrepreneurship. There’s a problem when it comes to children’s media where it often gets mixed with adult content due to the nature of the various mediums for media being intermingled, and then there’s another issue is how much kids are spending their time on screens, which is what initially drove Danny to build Storier.

About Danny 1:02
A big problem we face with entertainment and media 2:28
Why Danny started with kids 6:35
Running into a speed bump 11:11
Getting over discouragement 16:19
Perceptions of entrepreneurship 24:19
Rapid fire questions 29:29

“Content creators can come onto Storier, upload their content, and we pay them 10 cents for every hour of listening time. We don’t let any ads in the content, we screen through it to make sure it’s appropriate for kids, but it’s twice the technology, right? You’re building out this entire other side of letting people come into it to upload content, which causes that whole other list of challenges and concerns, but it was necessary for us and I’m grateful for that experience now because we are a much stronger company, a much better product, and I think we’ll be much more successful at accomplishing our mission.” 19:08

LinkedIn: https://www.linkedin.com/in/dannynaylor/
Storier: https://storier.fm/home
Email: dnaylor@mystorier.com
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Recognizing a Need and Finding Your Market | Danny Naylor

Recognizing a Need and Finding Your Market | Danny Naylor

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